Customer loyalty is a customer's willingness to buy from or work with a brand again and again. It's the result of a positive customer experience, client satisfaction, and the value of the products or services the customer gets from the transaction.
The BOOM Blog
Brand partnership programs (loyalty programs) get your brand in front of an expansive, yet targeted, audience. Like other loyalty programs, they offer the opportunity to target, acquire and retain customers who have a significant influence on your brand’s revenue stream.
As a business, partnering with a membership program is a great promotional strategy to get in front of a large and engaged audience looking for a reason to use your products and services. There are many options when it comes to creating great incentives or offers to drive business to your location. But how do you ensure your offer is strong enough that members take you up on it? We’ve put together a list of four tried-and-true types of member program offers for participating retailers.