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The BOOM Blog

Three Simple Steps to Customer Happiness

Posted by BOOM Group on November 15, 2018

When reaching out to clients, always ask if the communication is meaningful, memorable and personal.

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Topics: Brand Partner

3 Ways To Setup a Successful Brand Partnership Program

Posted by BOOM Group on October 4, 2018

A Brand Partnership Program (BPP) is a powerful tool. 

Joined with a targeted and engaged audience, this is an efficient, flexible and winning combination for customer acquisition and retention, to build awareness and keep your brand top of mind through the buying cycles. (To learn more about and how to select a Brand Partnership Program Click Here).

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Topics: Brand Partner

Get New Customers Through Brand Partnership Programs

Posted by BOOM Group on August 1, 2018

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Brand partnership programs (loyalty programs) get your brand in front of an expansive, yet targeted, audience. Like other loyalty programs, they offer the opportunity to target, acquire and retain customers who have a significant influence on your brand’s revenue stream. 

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Topics: Brand Partner

How Your Offer Impacts Your Customer's Journey

Posted by BOOM Group on July 31, 2018

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So, you’ve come up with a great promotion (or series of promotions) to run in a loyalty program that you’ve carefully selected. The design looks great, you've indicated your expected ROI for the campaign, it’s trackable so you can monitor your return and you’ve scheduled the campaign for a set period of time. All that is left to do is press ‘Go’! Or is it?

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Topics: Brand Partner

Stunning Employee Reward Stats to Make You Perk Up

Posted by BOOM Group on July 12, 2018

There have been a number of studies and surveys designed to shed light on the issue of employee engagement in today’s workforce. No wonder. The cost of replacing an employee can be significant. According to some estimates, it can be as high as 250% of that person’s annual salary!

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Topics: Member Company

6 Tips for Choosing an Employee Reward Program

Posted by BOOM Group on May 24, 2018

Raises, benefit packages and profit sharing aren’t the only perks available to employers interested in going that extra mile for their staff. Employee reward programs provide an easy and inexpensive way to show you care.

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Topics: Member Company

4 Types of Offers that Attract Customers

Posted by BOOM Group on May 8, 2018

As a business, partnering with a membership program is a great promotional strategy to get in front of a large and engaged audience looking for a reason to use your products and services. There are many options when it comes to creating great incentives or offers to drive business to your location. But how do you ensure your offer is strong enough that members take you up on it? We’ve put together a list of four tried-and-true types of member program offers for participating retailers.

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Topics: Brand Partner

5 Employee Reward Programs to Attract, Engage and Retain Top Talent

Posted by BOOM Group on April 18, 2018

With strong job marketing strong job markets in most of Canada, job creation growth is at its highest since 2002 and unemployment levels are the lowest seen in 41 years.  

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Topics: Member Company

Why Employee Reward Programs Work

Posted by BOOM Group on February 14, 2018

Rewards show you care, which helps motivate employees.

Work is called work for a reason. It is the opposite of play. In unengaged workplaces, it can be seen as something you have to do (to pay the bills) versus something you want to do (for satisfaction and reward). 

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Topics: Member Company

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The BOOM Group Membership Loyalty Rewards Program was created to increase loyalty and retention for our member companies and organizations. Just as important, it’s been structured to offer incredible value and outstanding benefits to our merchant partners.

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